Website Design Considerations

What is the purpose of your website?

The answer to this question will help you understand what content is the most important and therefore should be the easiest to find.

Who is the target audience?

The answer to this question will help you target your content appropriately. It will also help you determine the look and feel of the site.


You want to ensure your content is accurate, timely and concise. There is nothing worse than going to a site where:
  • the content is wrong
  • the content is old
  • the content is scrolling down and down the page

Ease of Use

You can help your users find your content by:
  • organizing it well
  • providing meaningful navigation
  • providing consistency throughout site

There are lots of ways to juice up your website with images and animations, but you should keep your site goals in mind when thinking about using multimedia content. The best use of multimedia content will:
  • reinforce the site's goals
  • tell a story
  • aid in navigation


Web users expect interactivity. The web is not the place to publish your hardcopy brochure online. It is the place to take the appropriate brochure content and reorganize into a truly interactive web experience.